Aug. Speaker | Jackson Koontz Jul31


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Aug. Speaker | Jackson Koontz


A generational study


The digital war is over but who exactly won? We are facing a whole new world where we are

continually challenged with an ever changing market, new ideas and beliefs, and we now even

live in a cloud… but how is that any different than before? Well, it happened 15 minutes ago

and was so yesterday.


This program is a light but serious discussion on how to understand the challenges the digital

world has brought us and coming face to face with today’s consumer.

We will look at the clash of the culture of yesterday and today, the accessibility and

connectivity of the digital world and how this affects the photographic world.

Understanding your market can assist you in dealing with the market.



Jackson is owner of Action Jackson Productions, serving his clients with photography, video, and

sound work. Born and raised in Ocala, Florida, Jackson graduated from Covenant College with a

BA in Psychology, Sociology, and Youth Ministry and a BA in Biblical Studies, then continued his

studies at reformed Theological Seminary in Orlando, FL focusing on youth and education.

From this background, Jackson has always been interested and continued his study into today’s

culture and generational studies.


Jackson is married with 5 children, believes that just because he is paranoid doesn’t mean there

is not someone out there trying to kill him, an Eagle Scout and Assistant Cub Master, loves

Parliamentary procedure, an avid Star Trek fan (properly pronounced “Trekker”), plays Sudoku,

and has a general problem with colors being in the wrong place.


Jackson is currently President of the Florida Professional Photographers, having earned the

Florida Service Award and Florida Education Degree, The Jim Abrisch Service Award, President’s

Award, and twice the Outstanding Service Award.

Images courtesy of Booray Perry Photography